MEDIA RELEASE
MELBOURNE, AUSTRALIA — 23 SEPTEMBER 2026 — Australian sports technology company iCoach Software is entering a major new phase of growth after securing a landmark 10 year strategic partnership with the National Basketball League (NBL) and building a rapidly expanding pipeline of opportunities across multiple sporting codes and international markets.
Melbourne based sports technology company iCoach Software has secured a landmark 10 year strategic partnership with the National Basketball League, providing major commercial validation for its AI and predictive sports intelligence technology.
The company is now progressing opportunities across multiple sporting codes in Australia and internationally, with a strategic capital raise underway to accelerate its technology, team and global expansion.
The partnership represents iCoach's first major league agreement and provides long term validation for the Melbourne based company's ambition to build a new intelligence layer for professional sport.
iCoach is developing an AI predictive sports intelligence platform designed to help leagues, teams, broadcasters and sporting organisations make more sense of the enormous volumes of data, video and tracking information generated across modern sport.
Rather than operating as another data provider, iCoach is building an intelligence layer that brings existing sporting information together and allows users to interrogate it through natural language, surfacing contextual and predictive intelligence across players, teams, matches, trends and patterns.
The platform also incorporates iCoach's developing computer vision and optical tracking technology, designed to derive positional and movement information from existing match and broadcast footage and add another layer of tactical intelligence to the broader platform.
The NBL partnership will initially see iCoach technology used within the league's broadcast environment, helping commentators and production teams surface relevant basketball intelligence more quickly during games.
This can include historical context, player and team trends, milestones, statistical changes and emerging game narratives that may otherwise be difficult to identify in the flow of a live broadcast.
"For our broadcast, this partnership is about giving commentators and fans the context they need and deserve in the moments that matter most. When amazing things happen in game, iCoach will play a key role in helping our commentators bring that story to life instantly, rather than losing it in the flow of the game. It's a genuine step forward in how we tell stories about the players and key people in our competition."
Heath O'Loughlin Chief Media & Content Officer, NBL Group
Over the course of the partnership, the NBL and iCoach will continue to explore opportunities across broadcast, fan experience and sports performance as the technology develops.
While basketball represents iCoach's first major league partnership, the company has been built from the outset as a multi sport technology platform.
The NBL agreement comes amid growing interest in iCoach from sporting organisations across Australia and overseas, with the company progressing commercial opportunities across a number of different sporting codes.
The company believes that momentum is being driven by a challenge that is consistent across professional sport: organisations are generating more data, statistics, video and tracking information than ever before, but much of that information remains fragmented across different systems and still requires significant manual analysis to turn into usable intelligence.
"The problem is the same across sport globally: data, statistics and video are fragmented, and teams still spend huge amounts of time manually pulling it together and analysing it. iCoach is designed to give that time back, surface deeper intelligence and ultimately help teams make better decisions on game day. We're seeing that need across multiple sporting codes, which is why the traction has grown so quickly since launching the technology."
Anthony Soriano Founding Director, iCoach Software
For iCoach, the transferability of that problem across different sports is central to the company's growth strategy.
Its technology is being developed as a flexible intelligence layer capable of adapting to different sports, data environments, tactical structures and user needs rather than being built around a single league or code.
With its first major league partnership secured and a growing pipeline of opportunities progressing across Australia and internationally, iCoach is now preparing a strategic capital raise to accelerate the next stage of the business.
The capital will be used to expand iCoach's engineering and AI capability, further develop its predictive intelligence and optical tracking technology, grow its commercial team and support expansion into additional sporting codes and international markets.
"We're at a really exciting point where the technology is proven, the first major league partnership is in place and opportunities are now building across multiple sports and international markets. The focus from here is execution, continuing to invest in the technology and building the team and infrastructure required to move quickly on the opportunities in front of us."
Chris Eade Executive Director, iCoach Software
The company believes the NBL partnership marks the beginning of a much broader opportunity to build an Australian sports technology business with global relevance across leagues, teams, broadcasters and multiple sporting codes.
iCoach Software is a Melbourne based sports technology company building an AI predictive intelligence platform for professional sport.
The platform brings together sporting data, video, natural language intelligence and computer vision based optical tracking to help leagues, teams, broadcasters and sporting organisations surface deeper contextual and predictive intelligence.
Built as a multi sport platform, iCoach is progressing opportunities across Australia and international markets as it expands its technology across new sporting codes.
iCoach was founded by Anthony Soriano and Chris Eade, bringing together experience across elite sport, technology, digital strategy and entrepreneurship.
Soriano came through the AFL/VFL system before building a career across digital strategy and technology, while Eade has founded a range of companies, one of which, LifeBroker, became a major AFL sponsor before the business was sold in 2013.
The pair also previously co founded Loom, a travel technology business launched in 2016, which they grew through partnerships with tour operators around the world.
They have now brought that experience to iCoach, with the ambition of building an Australian sports technology company capable of taking its predictive intelligence technology across sporting codes and global markets.